Published On: Fri, Dec 20th, 2013
Published in Category: Islamabad

Intel joins hands with TONI&GUY to give a new touch to technology

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ISLAMABAD: Intel Pakistan hosted an informative and entertaining seminar at the TONI&GUY Flagship salon while it treated the guests to a luxurious manicure with Leighton Denny Hands & Nail care products at the seminar on Touch Technology.

The seminar focused on etiquettes and tips of using touch devices on a day to day basis whether for work or for personal tasks. Along with fun aspects and useful tips, the seminar undertook discussing the benefits of using touch enabled devices in the workplace; 90% of respondents in a recent survey of Intel employees said they’d prefer a touch-enabled device, while many workers are choosing tablets or Ultrabooks with touch, as their companies adopt BYOD (Bring your own Device) policies.

Touch technology means users can interact with devices in a more natural manner, but there is a need to build awareness as to how it affects work scenarios – including the way we behave and share information. Intel believes that touch-enabled devices will significantly improve both employee productivity and enterprise efficiency along with enhancing the user experience in the personal sphere.

“This is a good opportunity for us to integrate the lifestyle realm with that of technology and narrow the divide for people in Pakistan, where the latter is still considered a little intimidating. The device you use is a matter of personal style, and we want to ensure that whatever our users choose enhances their overall life style and sense of self.” said Asma Aziz, PR and Marketing Manager, Intel Pakistan.

Speaking at the occasion, Saeeda Mandviwalla, CEO of TONI&GUY, Pakistan said “At TONI&GUY, we are delighted to be working with Intel Pakistan and educating not only women and girls but also men about how important it is to keep your hands and nails well groomed to immaculate perfection. In today’s modern world most of our devices are touch-based and your hands definitely attract more attention than ever before. This collaboration between TONI&GUY, Pakistan and Intel Pakistan will focus on the desire of the consumer for up to the minute trends and style without compromising practicality.”
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