Published On: Wed, Dec 18th, 2013
Published in Category: Lahore

TV Channels need to be professional, ethical for growth of democracy: Speakers

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LAHORE: Speakers urged the media managers and anchorpersons to exercise their professionalism keeping in view media ethics for the collective welfare of the society and growth of democracy in Pakistan.

They said this while speaking at seminar on “TV Channel Ratings: Sensationalism vs Responsibility” which was organized by Punjab University Institute of Communication Studies (PU ICS) at its auditorium here on Tuesday.

The keynote speaker of the event was renowned journalist, anchorperson and analyst Syed Talat Hussain, while PU Vice Chancellor Dr Mujahid Kamran presided the seminar.

Dean of Behavioural and Social Sciences Dr Zakriya Zakir, ICS In-charge Director Dr Nosheena Saleem , representative of Voice of Germany Tanveer Shahzad also addressed the event. The faculty and a large number of students attended the seminar.

Speaking on the occasion Talat Hussain said that facts are usually sensational and this element cannot be eliminated from the media coverage. He said the whole system has become a gangster’s paradise and media is also not spared. Replying to a question he said, “we need to refine our choices as the fault is also on the viewers as its their choice how they select media contents.”

He encouraged the media students to use the social media and create their own niche. “We have recourses for good journalism we just need to work on them.” He added that talk shows are the anchorpersons opinion these shouldn’t be regarded as policy dialogues rather written works and reports should be considered as policy guidelines and need more weightage as compared to current affair programs.

He said academicians and researchers of various disciplines were not contributing their parts creating a gap in the society which is being filled by anchorpersons. Actually the responsibility of academicians and researchers to give policy to the government, he emphasized.

Agreeing to the stance that the media is promoting sensationalism in order to get rating, he said media managers must abide by the PEMRA laws and code of ethics. Referring to advertisements he said as it was repeatedly noticed that media was not paying heed to the social and cultural ethics. He also criticized foreign cultures promotion through Turkish dramas.

PU Vice Chancellor Dr Mujahid Kamran said most of the media owners are the puppets working on the foreign agenda. Referring to a research he quoted that almost 95% of the world media is controlled by six corporations of the world. He said they controlled the media according to what they want it to be. He said media is a tool of global control. He said under the prevailing law of the world (Like jangle) one moment of inattentiveness can cause loss of life, so we need to pay attention of the content portrayed by the media through different channels. He said comparatively the TV programs of Talat Hussain more balanced and good.

Tanveer Shahzad, representative of Voice of Germany in Pakistan, said that today’s world is the world of business. What all we need to do is to separate our opinion from the facts. He said that rating is a controversial issue. It is because the criteria is not well defined and well judged. What we need to do is to define this term and set our standards for the proper accounting of the rating process.

ICS In- charge Director Dr Nosheena Saleem said that it is the tradition of Institute of Communication Studies to hold such intellectual seminars to address the contemporary issues and role of media. She said students of journalism must work hard to bring out the facts and play their role in the society building.