Islamabad: According to the findings of the IPSOS Survey, economic concerns continue to haunt Pakistanis while optimism surged to ever highest levels. The Survey was conducted during 11th to 18th February 2025. Over 1000 people from all four provinces of Pakistan, Islamabad Capital Territory, Gilgit-Baltistan and Azad Jammu and Kashmir took part in the survey.
Key Highlights from IPSOS consumer confidence survey launch on the occasion of one year of completion of current government:
7 in 10 Pakistanis believe the country is on the wrong track. The global average of wrong track stands at 63%, slightly below Pakistan. However, optimism about country's direction has significantly increased in Q1 2025 (31%) compared to Q4 2024 (19%), reaching its ever highest in 6 years.
Economic concerns continue to overshadow all others, but they have significantly declined in 2025, with inflation dropping by 18pp points in last one year - marking its lowest level in ~4 years.
2 in 3 Pakistanis describe the country's current state of economy as weak, while people considering it to be strong have increased 5x since Q1 2024.
Optimism about country's direction has significantly increased in Q1 2025 (31%) compared to Q4 2024 (19%), reaching its ever highest in 6 years.
Comfort in making household purchases: 88% Pakistanis are NOT comfortable making daily household purchases, However, over the past year, comfort in making household purchases has tripled.
Looking ahead, 4 in 10 Pakistanis expect economy to get weaker in next 6 months, while 3 in 10 expect improvements, with Punjab and middle class being the most optimistic.
Optimism about local economic conditions has seen a notable shift from 12% in Aug' 24, to 31% in Feb' 25 reaching ever highest since we started tracking consumer confidence in Pakistan.
3 in 5 Pakistanis expect their personal financial conditions to get weaker in next 6 months, whereas 1 in 5 are now optimistic, this optimism is on a constant rise since Aug'24.
86% do not feel confident to invest in future. However, confidence among Pakistanis about future savings has been on an increase, increasing by 30% since last year.
While slightly increased, confidence in the ability to make major purchases still stays at 6%.
8 in 10 Pakistanis do not feel secure about jobs, whereas 2 in 10 feel secure, with males and middle income groups being most confident.
Confidence in job security has taken off to 19%, reaching ever highest since we started tracking CCI.
Over the last one year, Pakistan observed a positive change (2.7 pts) in Global Consumer Confidence Index, with positive change in all four sub-indices.
With constant improvements in the last quarter, Pakistan maintains its position above Trkiye in rankings, but well below other similar countries.
This study had NO external sponsors or partners. It was initiated and run by IPSOS with the intention to share our understanding about the world we live in and how citizens around the globe think and feel about their world.
IPSOS Global Consumer Confidence Index (GCCI) is a national survey of consumer attitudes on the current and future state of the local economy, personal financial situation, as well as confidence to make large investments and ability to save.