Islamabad: According to a survey conducted by Gallup and Gilani Pakistan, Parent-Teacher Meetings are the most commonly reported means through which schools contacted parents during the past month (53%). Phone calls were reported by 48%, while 45% said their child's school contacted them through WhatsApp or SMS.

This press release is the 13th in Gallup Pakistan's ongoing series on 'Understanding the School Landscape in Pakistan'. The previous release of this series 'Parents' Satisfaction with School Facilities', can be accessed here. The detailed report is available on the official Gallup Pakistan website and can be accessed here.

A nationally representative sample of parents whose children are currently studying in school was asked: 'During the last one month, did your child's school contact you through any of the following means? - parent-teacher meetings, WhatsApp or SMS, and phone calls'. In response, 53% of parents reported being contacted through a parent-teacher meeting during the past month. This was followed by phone calls, reported by 48%, and WhatsApp or SMS, reported by 45%. The findings indicate that schools are using a mix of face-to-face and direct communication channels to stay in contact with parents.

Question: During the last one month, did your child's school contact you through any of overall, the findings show that schools are maintaining contact with parents through multiple channels, with

parent-teacher meetings slightly more widely reported than phone calls and WhatsApp/SMS. The relatively close use of all three methods suggests that both direct and digital communication play an important role in connecting schools with parents.

The study in Pakistan was conducted and released by Gallup and Gilani Pakistan, the Pakistani affiliate of Gallup International. The recent survey was carried out among a sample of 1415 married men and women, in urban and rural areas of all four provinces of the country, conducted from March 18, 2026 to March 31, 2026. The error margin is estimated to be approximately ± 2-3 percent at the 95% confidence level. The methodology used for data collection was telephonic surveys (CATI).