Islamabad: According to the IPSOS Consumer Confidence Index, two in five Pakistanis believe the country is on the right track. Optimism is at peak in KPK, followed up by Punjab, higher among rural population, middle-income groups. Optimism has risen sharply in last couple of years, now breaking all records, reaching its ever highest in 6 years.
Over 1,000 people from all four provinces of Pakistan, Islamabad Capital Territory, Gilgit-Baltistan and Azad Jammu and Kashmir took part in the survey. The survey was conducted from 20th to 28th May, 2025.
Economic concerns continue to ease, however, rising electricity prices and tax burden are worrying more Pakistanis.
Three in 10 Pakistanis believe the country's economic condition is strong. Females and both the upper and lower classes are more optimistic. Current perceptions of economy being strong are EVER HIGHEST since Aug. 2019.
One in 5 Pakistanis now feel more comfortable while meeting household expenses, than a year ago. Even better feelings in rural citizens. This ratio nearly doubled in last one year.
Looking ahead, 2 in 5 Pakistanis expect economy to get stronger in next 6 months, with Punjab (41%) and lower-middle class (43%) being more optimistic. For the first time since we started tracking consumer confidence in Pakistan, optimism about local economic conditions has just overtaken the pessimism.
More than 1 in 3 Pakistanis expect their personal financial conditions to get stronger in next 6 months, females and young Pakistanis are more optimist.
One-forth Pakistanis feel confident to invest in future, reaching ever highest in 6 years. Confidence in the ability to make major purchases jumps to 17% from mere 1% couple of years ago.
Three in 10 Pakistanis feel secure about jobs, with rural people and middle-income groups and youth being more secure. Pakistan has attained its best level since we started tracking CCI in 2019. Over the last one quarter, Pakistan observed a positive change (4 pts) in Global Consumer Confidence Index, with positive change in all four sub-indices. It's also best increase comparing with other emerging markets.
With constant improvements in the last quarter, Pakistan maintains its position above Trkiye in rankings, but well below other similar countries